Last Updated: November 2026 | Prices, trials and plan limits checked on each vendor’s official pricing page.

Key Takeaways

• Follow Up Boss is the best all-round real estate CRM for agents and teams that live on lead follow-up. It costs $69 per user a month, or $58 billed yearly, with a 14-day free trial.
• EngageBay is the best budget all-in-one pick: its free plan covers up to 15 users and 250 contacts, and paid plans add SMS marketing, landing pages and automation.
• RealtyJuggler is the cheapest real-estate-specific CRM we found at $179 a year per member, with a 90-day free trial and no card needed.
• LionDesk is gone. Lone Wolf wound it down in 2025 and moved users to Lone Wolf Relationships, so we replaced it with Wise Agent.
• BoomTown is a full lead-generation platform with IDX websites, but it does not publish prices and is built for established teams.

What is the best CRM for real estate in 2026? For most agents and small teams it is Follow Up Boss, because it is built around fast lead response, lead routing and automated follow-up. If you want to spend less, EngageBay has a real free plan and Wise Agent or RealtyJuggler give you a real-estate-specific CRM from $499 or $179 a year. Below, we compare 8 real estate CRMs with prices checked on each vendor’s own pricing page, what each one is best at, and where each falls short, so you can pick one without sitting through eight sales demos.

What Is a Real Estate CRM?

A real estate CRM (customer relationship management system) keeps every buyer, seller, past client and referral partner in one database, then helps you follow up on time. Real-estate-specific CRMs add things general CRMs do not: lead routing from portals and IDX websites, drip campaigns for buyers and sellers, transaction and commission tracking, and closing-anniversary reminders. General CRMs such as HubSpot, Pipedrive and Nimble can work for agents too, but you will set up the real estate workflows yourself.

CRM adoption keeps growing across industries; see our CRM statistics and trends for the wider numbers.

Best CRM for Real Estate 2026: Quick Comparison

Prices checked November 2026 on each vendor’s official pricing page, in US dollars.

1. Follow Up Boss: Best Overall for Agents and Teams

Follow Up Boss (FUB), now part of Zillow, is the CRM many real estate teams standardise on. It connects to almost any lead source and website, routes new leads to the right agent, and keeps calls, texts and emails in one timeline. Action Plans automate the follow-up sequence for each new lead, and Smart Lists tell each agent who to call today.

• Grow: $69 per user a month, or $58 billed yearly. Built-in calling is a $39/user add-on ($33 yearly).
• Pro: $499 a month for 10 users ($416 yearly), $49 per extra user ($41 yearly). Adds unlimited calling and texting, team inboxes, call reporting and personalised onboarding.
• Platform: $1,000 a month for 30 users ($833 yearly), $20 per extra user ($17 yearly). Adds teams within teams and priority support.
• Unlimited contacts, lead sources and integrations on every plan, 7-day-a-week phone and email support, no contracts.

Watch out for: on Grow, calling costs extra, and the jump from Grow to the 10-user Pro plan is steep for a two- or three-person team. FUB does not include an IDX website, so you will pair it with a site provider.

2. EngageBay: Best Budget All-in-One CRM

EngageBay combines a CRM with email marketing, SMS marketing, landing pages, live chat and a help desk, which suits a small brokerage that wants one tool for listings marketing and follow-up. It is not built only for real estate, but it offers real estate email templates and a real estate CRM setup, and its free plan is unusually generous.

• Free: $0 for up to 15 users and 250 contacts, with email marketing, sequences, landing pages, CRM, help desk and live chat. No credit card needed.
• Basic: $14.99 per user a month (500 contacts), $13.79 yearly or $12.74 on two-year billing. Adds SMS marketing, lead scoring and third-party integrations.
• Growth: $64.99 per user a month (5,000 contacts), $59.79 yearly or $55.24 on two-year billing. Adds marketing automation, A/B testing, call records and proposals.
• Pro: $119.99 per user a month (10,000 contacts), $110.39 yearly or $101.99 on two-year billing. Adds custom reporting, SSO, phone support and a dedicated account manager.
• Free migration from another platform.

Watch out for: EngageBay’s prices have risen a lot since its early days, and contact limits are tight on Basic. There is no MLS or IDX integration, so leads from your website arrive through forms or integrations.

3. Wise Agent: Best Real Estate CRM for Solo Agents

Wise Agent is a long-running CRM built only for real estate. It covers lead automation, drip campaigns, transaction management, landing pages and reporting, and it charges a flat rate rather than per user, which is good value for a small team.

• CRM: $49 a month, or $499 a year (about $42 a month). Includes up to 5 team members on a shared login.
• CRM + WiseSocial: $69 a month, or $699 a year. Adds automated listing posts, branded listing videos and social scheduling.
• Enterprise: custom pricing for teams of 15+ agents.
• Every plan includes 24/7 live support, unlimited training, unlimited document storage and 100 lead enhancement credits. Month-to-month, no contracts.

Watch out for: the 5 included team members share one login. Separate logins cost $20 a month each, extra batches of 5 members cost $20 a month, and WiseText SMS is an add-on ($80 one-time registration plus $11 a month), so price the extras before you add agents.

4. RealtyJuggler: Cheapest Real Estate CRM

RealtyJuggler is a simple, browser-based CRM for agents who mainly need a clean contact database and reliable reminders. It imports contacts from other CRMs such as Top Producer, Wise Agent and iXACT Contact, pulls in leads from website contact forms and MLS or tax records, and includes drip letters and emails, task plans, flyer templates, commission tracking and rental management.

• Price: $179 a year per member (about $15 a month). The rate is fixed for life.
• Trial: 90 days free, with no credit card.
• Refund: pro-rated refund at any time.
• Phone support and training are included.

Watch out for: the interface is dated and marketing automation is basic compared with Follow Up Boss or EngageBay. It suits agents who want low cost over polish.

5. HubSpot: Best Free CRM for Brokerages Doing Inbound Marketing

HubSpot’s free CRM is a sensible starting point for a brokerage that also wants blogging, forms, email and ads in the same system. It is not a real estate CRM, so you will build your own pipelines for buyers and listings, but the free tools are genuinely usable.

• Free: $0 for up to 2 users, no credit card.
• Sales Hub Starter: shown at $7 per seat a month on annual billing, marked down from $20, when we checked. Treat the lower price as a promotion.
• Sales Hub Professional: $90 per seat a month on annual billing (marked down from $100), plus a required one-time $1,500 onboarding fee.
• Sales Hub Enterprise: $150 per seat a month, plus a required one-time $3,500 onboarding fee.

Watch out for: costs climb quickly once you need Professional features such as forecasting and automation for a team, and the onboarding fees add $1,500 to $3,500 up front.

6. BoomTown: Best for Teams That Want Leads Plus CRM

BoomTown, part of Inside Real Estate, sells more than a CRM. Its packages bundle an IDX website, lead generation, a predictive CRM, the NOW mobile app and Success Assurance, where BoomTown’s lead concierges call and text your leads for you.

• Packages: Launch (2 users), Core (5 users), Grow (10 or 25 users) and Advance (enterprise).
• Price: not published. BoomTown quotes after a demo. Third-party reviews report starting prices of around $1,000 a month plus a setup fee, so treat that as an estimate.
• Other fees: BoomTown’s billing FAQ lists a setup fee on the first invoice, a monthly licence fee, any MLS vendor fees passed through to you, and $35 a month for each active user over your plan’s limit.

Watch out for: it is a contract-style platform priced for established teams. If you only need a CRM, Follow Up Boss or Wise Agent costs far less.

7. Pipedrive: Best Visual Pipeline CRM

Pipedrive is a general sales CRM built around a drag-and-drop deal pipeline. Agents who think in stages (new lead, showing, offer, under contract, closed) like how clear it is, and its automations and email sync cut down on manual follow-up.

• Lite: $14 per seat a month, billed annually. Pipelines, calendar and 500+ integrations.
• Growth: $39 per seat a month, billed annually. Adds full email sync, automations and a meeting scheduler.
• Premium: $59 per seat a month, billed annually. Adds lead routing, contracts and e-signatures.
• Ultimate: $79 per seat a month, billed annually. Adds data enrichment and extended phone support.
• Monthly billing costs more (Pipedrive says annual saves up to 42%). Free 14-day trial, no credit card.

Watch out for: there are no real estate features such as IDX lead capture or transaction checklists, so you will set those up yourself.

8. Nimble: Best for Relationship and Contact Management

Nimble is a simple CRM that builds contact records from your Microsoft 365 or Google Workspace inbox and enriches them with social and company data. Its Prospector browser extension captures contact details from websites and social profiles, which helps agents who build business through networking and referrals.

• One plan: $24.90 per seat a month billed annually, or $29.90 billed monthly.
• 25,000 contact records per account (+10,000 for $10 a month) and 2 GB of storage per seat.
• 1,000 group messages per licence a month; the email marketing add-on is $15 per company a month.
• Free 14-day trial for up to 5 licences, no credit card.

Watch out for: Nimble has no real estate workflows, and marketing features are add-ons, so it works best as a lightweight contact manager.

What Happened to LionDesk?

Older versions of this list included LionDesk. Lone Wolf Technologies, which bought LionDesk in 2021, announced in May 2025 that it would wind the CRM down, kept it running through September 2025, and moved customers to Lone Wolf Relationships. Lone Wolf does not publish Relationships pricing on its site, so we replaced LionDesk with Wise Agent in this list.

How to Choose a Real Estate CRM

1. Start with lead volume. If you buy portal or PPC leads, speed to lead matters most, which favours Follow Up Boss or BoomTown. If most business is referrals, RealtyJuggler, Wise Agent or Nimble is enough.
2. Count users, not just price. Follow Up Boss Grow, EngageBay, HubSpot, Pipedrive and Nimble charge per user. Wise Agent includes 5 team members on a shared login, and Follow Up Boss Pro includes 10 users.
3. Check your lead sources and MLS. Make sure your website, portals and MLS feed connect before you migrate.
4. Price the add-ons. Calling, texting, extra contacts and onboarding fees often cost more than the base plan.
5. Use the free trial on real leads. Every pick here except BoomTown has a free plan or trial, from 14 days to 90 days.

You will also need e-signatures for offers and listing agreements; see our Docusign pricing guide, which covers its real estate plans.

Promoting Real Estate CRMs as an Affiliate

If you publish for agents and brokers, two picks on this list run open affiliate programs:

• HubSpot: 30% recurring commission for up to one year per referred customer, with a 180-day cookie. You apply through Impact and HubSpot reviews applications within 2–3 business days.
• EngageBay: 30% recurring commission for as long as your referrals keep paying, with first-click attribution. Commissions clear after EngageBay’s 30-day refund window and are paid before the 5th of each month.

For more programs that pay every month, see our list of best recurring affiliate programs.

FAQs

Conclusion: Which Real Estate CRM Should You Pick?

There is no single winner for every agent. Pick Follow Up Boss if you work a steady flow of online leads or run a team. Pick EngageBay if you want CRM, email and SMS marketing in one place and want to start free. Pick Wise Agent or RealtyJuggler if you want a real estate CRM at the lowest cost, and BoomTown only if you also want it to generate and qualify leads for you. Whichever you choose, run the free trial with your real leads before you commit to a yearly plan.